Saturday, September 22, 2012

Pink Kurve Brings Sexy Back!

Have a little fun while enhancing your assets with Pink Kurve! Started in 2004 by couple Carlo and Kaye Garcia, the brand was initially named "Hot Pink" and was the premier local lingerie brand that offered fun and playful lingerie in the Philippines. I distinctly remember passing by Hot Pink in college (back then it was in Robinsons Place Malate) and finding all the lace and mesh sexy ;)

Eight years later, Carlo and Kaye decided to add oomph into Hot Pink and bring in high-end brands that are not only renowned worldwide, but also feature the latest technologies in the intimate apparel industry. Hence, Pink Kurve was born and opened its doors to customers in June of 2012. Pink Kurve now offers four brands in their flagship store on the second floor of Powerplant Mall, Makati namely Body Wrap, Sassybax, Pull-in, and Le Mystère.

With bright colors and quirky designs, the brand Pull-in is very hard to miss! It's the first thing you'll see once you enter the store:

As expected, Pull-in caters to a younger audience with its funprints and bold colors. Designed in France and manufactured in Europe, Pull-in uses avant-garde techniques to make sure that the colors remain bright and the fabric prevents irritation.

Next up is Body Wrap, a Canadian shapewear brand they introduced in 2009.

Body Wrap features seamless pieces designed to complement a woman’s figure and be comfortable enough to wear every day. Each style has panels with different levels of control that maximize the effect on targeted areas, while enhancing others, creating the illusion of a trimmed body. Apart from basic neutral tones, Body Wrap also includes a bridal collection, as well as bold prints for the more daring ladies out there.

Pink Kurve also carries Sassybax, a line of revolutionary bras made of microfiber nylon and spandex. Sassybax seamless bras virtually eliminate bulges around the back and torso, giving women that svelte silhouette. The “Torso Trim,” which doubles as a bra and camisole, creates an hourglass figure by comfortably compressing the tummy and midriff sections.

What makes Sassybax more unique, however, is the “Celebrate Life Bra,” the first-ever all-seamless bra for post-mastectomy patients. The special bra features a 360-degree-no-seam knit construction and a step-in function with no hooks or clasps, making it highly comfortable for breast cancer survivors.

For top-heavy Filipinas who find difficulty finding their right size, Pink Kurve has the solution for you! Check out Le Mystère, a New York-based brand renowned for its “it’s all about fit” design technique, is the perfect solution to this problem. The brand caters to all shapes and sizes—ranging from 32A to 44G. Kaye shares, "Top-heavy Filipinas, for instance, have difficulty finding pieces that fit because sizes are often limited."

More photos of the launch below:

Shen of
Lauren of
Gerick, Me, Angela, Lauren, Paul, Pax, Krissy, Ana
Owners Kaye and Carlo Garcia
Visit Pink Kurve located at 2/F Powerplant Mall, Rockwell, Makati City


  1. I'm a 42D and finding a bra that's comfy and has support has been a challenge. Usually bras that have good support feel like you're in a vice grip, but this bra is heavenly. It holds the girls up nicely feels oh so comfortable and has terrific support. . what more can you ask for in a bra!!!! I definitely recommend playtex 18 hour bra front closure !!!