Sunday, August 5, 2012

G-Star Raw Grand Launch

I live and breathe in jeans. I had a dress phase way back, but now I'm back to wearing jeans because it's more convenient and practical. Plus, there are so many ways to dress them up -- from wearing funky accessories to sky high heels, you can also choose from the regular plain jeans to those printed and neon ones. Limitless combinations, I tell ya.

A few weeks ago I was invited to the grand launch of luxury brand, G-Star Raw. Read on to know more about this global brand.

Amsterdam, May 2012, G-Star is luxury street wear made by denim specialists. A preference for raw materials, deep passion for denim and architectural perspective on tailoring are one of the main characteristics of the brand. Raw, pure and functional, both the collection and the G-Star Stores perfectly reflect these values which also seem to be rubbing off on a vastly increasing base of denim addicts worldwide
From its conception in 1989, G-Star has been known for its innovative and cutting edge style in the world of denim. Pushing the boundaries of the denim material, continuous experimentation and product development have led to a strong following worldwide.
G-Star (formerly Gap Star) is known primarily for creating raw, untreated, unwashed denim. The company has been around since 1989 but their signature raw denim was only unleashed in 1996 when head designer, Pierre Morisset, saw a man getting off his motorcycle drenched from riding in the rain. The man's jeans clung to his legs forming interesting shapes and folds around the knees from where the rider had his legs bent while on the bike. The designer saw this scene and decided that this was to be his art inspired by the everyday (source). 

the event was hosted by model Borgy Manotoc
music by The Zombettes

I saw a lot of denim inspirations, and I was really into the jackets but there were about Php 16,000 a pop! Oh my.

Lauren, Marco, Me, Alex, Sarah
Sarah, Alex, Lauren, Marco
If you love denim but you feel like your current pairs are too plain or simple, then head on over to G-Star for raw and edgy denim options.

G-Star Raw Store Manila
Unit 201 Upper Ground Floor C 1
Bonifacio High Street central
Taguig, Manila
Philippines

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