Wednesday, June 13, 2012

The Neutrogena Hydro Boost Launch: Exciting New Products!

Ever since I was introduced to the Neutrogena BB Cream in January, I've never stopped using it. The non-greasy and extremely lightweight formula was too good to pass up, and as such it has been my skin savior last summer. And it has SPF 19 to boot, awesome huh?

Imagine my excitement when I found out about Neutrogena's newest offerings. Here's a sneak peek at what happened at last Friday's Media/Blogger launch:

Hannah Villasis, Lauren, Krissy, Me, Helga

Neutrogena introduced their newest addition to their already famous Hydro Boost line, the Hydro Boost Gel SPF 30, ideal for those who have oily skin, detest the heavy and sticky feel of traditional sunscreens or white casts in photos.

There were several sticky tests that we all participated in to prove that the Neutrogena Hydro Boost is better than typical moisturizers. First is the "styro balls test" where the Hydro Boost Gel was applied to one hand, and Brand X on the other. After which small styro balls were "sprinkled" on top, and surprise! They only stuck to the hand with Brand X because it was still sticky and took longer to be absorbed.

Next, was the oily imprint test. Based on the photo below, guess which moisturizer resulted to an oilier film?

Third is the cheek to cheek test, where we supposedly rub our cheeks together to check the stickiness of the moisturizers. But since we didn't want to ruin our makeup (ha!), Helga and Krissy applied each lotion to the back of their hands and rubbed them together. Looks like they had fun doing it, too!

Hands down, the Neutrogena passes all the tests with flying colors -- no stickiness or heavy feel at all, plus it gets absorbed faster than traditional moisturizers. The SPF 30 is a great and welcome addition, no need to layer a separate moisturizer and sunscreen.

Neutrogena also introduced two new facial washes that night:

Developed with dermatologists, the formula combines the leading Neutrogena® Deep Clean® technology that effectively removes 99% of dullness-causing dirt, oil, impurities and dead skin cells from the skin with a velvety fine foam, and the proven Whitening Efficacy of Mulberry Extracts that are rich in Vitamins B3 and C to help visibly brighten skin.

Developed with dermatologists, the innovative new formula contains the leading Neutrogena® Deep Clean® Technology that effectively removes 99% of dirt, oil, impurities and dead skin cells from the skin with a velvety fine foam, as well as Anti-Oxidant Pink Grapefruit Extracts that helps stimulate healthy cell renewal.

These new Neutrogena facial washes are available at an SRP of Php 307.50; the new Hydro Boost Gel SPF 30 is available at an SRP of Php 830.00. All are exclusively available at Watsons.


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