Thursday, February 23, 2012

VMV Ooh-La-Lash! Volumizing Mascara

Ask me straight out what my favorite VMV Hypoallergenics products are and I'd answer in a nanosecond --- Armada, Id Monolaurin Gel and Ooh-La-Lash Mascara. Srsly VMV Hypoallergenics may very well be the most hardworking cosmeceutical brand out there.

All VMV products are validated hypoallergenic, VH -76 (sans all 76 common allergens), 100% All-Types-Of-Fragrance-Free,100% Phthalate, Dye, Paraben + Preservative-Free, and Non-Comedogenic. And oh, VMV is an animal cruelty-free company, too! It's no wonder that this brand so dear to my heart.

Non-smearing, va-va-volume tubing mascara.
Validated Hypoallergenic: VH -72/76*. 100% All-Types-Of-Fragrance-Free. 100% Dye-Free. Non-Comedogenic. Non-Smearing. Patch-Tested. 
Price: Php 1,000

The first time I used the Ooh-La-Lash Mascara was 3 years ago, and although I've explored several other mascaras, I still go back to VMV especially for very important occasions. It's literally smudge-proof and non-smearing, I can cry my heart out and this still won't budge. Really, really. And the reason why I haven't written about it is because...I got lazy, haha. You know how you're so used to using certain products on a daily basis and you just don't think of writing about them? So please, I apologize for writing about this stellar product just now.

bare lashes (indoor light)
with VMV Ooh-La-Lash mascara (natural light)
applied to top lashes only
As you can see from the first photo, I have typical Asian lashes -- sparse and thin. The VMV Ooh-La-Lash Mascara makes them a tad thicker and gives more definition, just don't expect a whole lot of volume though. It also doesn't hold curls well, but oh, I'm ready to give that up for its hypoallergenic rating.

If you are very finicky about mascaras and/or eye products and are looking for a smudge-proof, weather-proof mascara, I would suggest trying out the VMV Ooh-La-Lash Volumizing mascara. I promise, you can belt and cry your heart out and it still wouldn't smudge! And taking it off is a breeze, too, just rub gently with warm water and you'll see the mascara come off in tubes :)

For more information on VMV Hypoallergenics, please visit