Monday, October 17, 2011

Human Nature "Read the Label" Campaign

Admittedly, I am one of those people who likes reading all sorts of labels -- from gadget manuals to the fine print, I read them all! Which is why growing up without my Dad around, Mom always relied on me to fix the VCR, setup the stereo, router and other things that she just won't and can't do. I rather enjoyed doing all those, actually and it's no wonder that I like reading the labels on bath & beauty products as well. I like to know what's inside all my shampoos and moisturizers, and this is what the recent Human Nature launch was all about.


Human Nature encourages everyone to check the products we all use at home and on ourselves. Our skin in our largest organ and 60% of whatever we apply gets absorbed into our body. Human Nature says:

"Biomonitoring studies conducted by the Center for Disease Control and Prevention in the US, Environmental Working Group (EWG), and various scientists, have found cosmetics ingredients—like phthalate plasticizers, paraben preservatives, the pesticide triclosan, synthetic musks, and sunscreens—inside the bodily fluids of men, women and children and even the cord blood of newborn babies. Many of these chemicals are potential hormone disruptors that may increase cancer risk."

Human Nature's campaign is to  increase awareness so that we may all be able to make informed choices, so that we won't have to suffer the consequences of all the chemical ingredients and additives that we so readily use everyday. Knowledge is indeed power.

the beauty lounge

The event was also an opportunity to promote Human Nature's newest products: the tinted lip balms, lip glosses, mineral powders and newest blush.

Reby of Human Nature
I used the Rosy Cheeks blush in my FOTD: Sugar & Spice
I use the new Mineral Powder as my finishing powder :)
the new and improved tinted lip balms: Pink Orchid and Flame Tree
Shen with Isabel Roces
In line with their "Read the Label" campaign, Human Nature has created a handy app developed for iPhone, iPad and Android users which will help "educate everyone about greener and safer options while shopping for cosmetics and personal care products. With over 26,000 ingredients in its database, it instantly shows how safe or toxic each ingredient you search for may be (safe, low risk, medium risk, high risk), and gives you links to more information on the ingredient, courtesy of EWG’s cosmetic ingredient database (www.ewg.org/skindeep)."


Get a headstart on living a healthier lifestyle by downloading the "Read the Label" FREE app at http://www.readthelabel.ph/ and get a chance to win a trip for two to El Nido, Palawan. Promo is ongoing until December 31, 2011.

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