Thursday, August 18, 2011

The SM Beauty Within launch

We've witnessed a lot of new and exciting changes with SM and if you've been to their department stores recently, you'll notice a fresher and more enticing beauty section. The SM Beauty Section launched its new concept a few weeks ago: Beauty Within -- a plethora of  supplements, vitamins and pharmaceuticals geared towards women's well-being.

SM’s Beauty Within has brought together the country’s top brands with a singular mission in mind: to help women the country over reveal their beauty from within. Standout beauty solutions include:


With key Ingredients like Placental protein, Asparagus Extract , Vitamin C, Collagen and Glutathione, Mosbeau whitens skin while rejuvenating skin cells and removing harmful toxins from the body.

Belo Nutraceuticals

Cristalle Henares for Belo Nutraceuticals
This latest offering from the powerhouse brand harnesses whitening and anti-ageing in one capsule. It’s infused with glutathione and collagen precursors and provides an added bonus: a healthy dose of Vitamin C.

Cosmo Skin
Melissa Ricks for Cosmo Skin
Contains Primeform Glutathione which effectively inhibits formation of eumelanin (dark melanin) and synthesizes Phaeomelanin (light melanin).

Met Tathione

Maricar Reyes for Met Tathione
A certified Japanese treasure, Met helps strengthen the immune system, removes toxins from the liver and protects the body from free radical damage.

Other skin whitening options include Vita Pack, KB Kyusoku and Slim & White.

For Skin Enhancement / Anti- Aging

Myra E Capsule

Iza Calzado for Myra E
An antioxidant that protects and fights against free radicals that damage skin, Myra E capsules promise healthy skin and eyes for an overall youthful glow.

Other vitamins and supplements available are Gloww, Pynocare and IVI Premium Collagen Drink.

For Body Slimming 


Xenical  blocks some of the fat that you eat, keeping it from being absorbed by your body. It is used together with a reduced-calorie diet and weight maintenance to treat obesity in people with certain risk factors (such as diabetes, high blood pressure, and high cholesterol or triglycerides).

Other slimming formulation options are  Lesofat, ATC Redoxfat, Biguerlai, Cosmo Body, Kankura Herbal Tea, Kankunis Herbal Tea and Biofitea.

Wheatgrass Powder and  Organique Acai Juice Supplement on the other hand provide detoxification benefits.

Completing the offer for general wellness are vitamin brands Caltrate Plus, Berroca Performance and Moringana Capsule.

Cesca Litton with the brand endorsers
(L-R) Robert Sun, Lyle Joseph Morell, Aida Lapez, Vicki Encarnacion,
Sharon Presbitero and Emil Perez - Watsons Executives
Start your beautiful transformation by visiting the Beauty Within Section in SM Makati, SM Megamall, SM Mall of Asia, SM Fairview and SM North EDSA.


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