Monday, August 22, 2011

Pure Elegance: Aura by Swarovski

Swarovski Boutique Launch by Tongue in Chic
I was fortunate to have visited the Swarovski boutique in Kuala Lumpur a few years back. I distinctly remember being mesmerized by all the intricate and precision cut crystals on display. The Swarovski creations were luminous and beckoning, twas almost magical.


Aura by Swarovski, the tantalizing new fragrance created by acclaimed perfumers Jean-Pierre Bethouart and Fabrice Pellegrin, is inspired by the same radiance and light evoked by these world famous crystals. It is inspired by the same way the crystals are cut and faceted with Swarovski’s exclusive know-how, capturing the light, diffracting it and then finally releasing it in a thousand brilliant rays. It is this phenomenon that has moved the perfumers to fashion this unique scent.


Aura befittingly embodies the glamour and glitz of the brand. The flacon itself features an asymmetrical jewel set atop the bottle while the long sheath of gleaming metal that envelops the glass inside, features an opening that allows a ray of light to beam through, revealing the subtle rose color of the fragrance.


The fragrance is a fruity floral centered on a fusion of amber and white musk. It possesses top notes of juicy lychee and powdery rose, which add a feminine touch to the fusion. At heart, sensual, deep notes of white jasmine deliver a seductive appeal to the bouquet.

As a self-confessed fruity and floral girl, I usually stay away from musky elements and perfumes. But Aura is quite different -- it is pleasing to senses without being overpowering or cloying. I must admit, I am liking its fruity, floral and musky combination, so much so that is has become a permanent resident of my satchel. A spritz, mind you, is enough to last a full day. Impressive.

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Aura by Swarovski EDT is available in 30 ml., 50 ml. and 75 ml. bottles and retails at PHP 2900, PHP 3600, and PHP 4800 respectively. Aura by Swarovski is available at all Premium Department Stores Nationwide and Art of Scent, Luxury Fragrance Boutique Resorts World Manila, and Fresh Fragrance Bar Eastwood Mall and Abreeza

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