Friday, September 24, 2010

The best local drugstore makeup

It seems like everyone is stepping up their game. Not only are our local department stores finally offering trendier and more stylish clothes and shoes - our local makeup brands aren't trailing far behind as well. Brands that used to be ignored and considered as secondary to imported brands are steadily becoming staples in every newbie and professional makeup artists’ kits.

Whoever thought that cheap does not equal quality is in for a surprise. These makeup brands offer affordable products and yet perform as well as their imported and more expensive counterparts. Read on and discover our local makeup favorites!


Ever Bilena, established in 1983, primarily sold nail polishes and later on flourished into a full cosmetic line in 1985. Being a staple in major department stores, the brand has been known to carry affordable yet high-quality products made of high-grade and clinically-tested ingredients, creating makeup comparable to American brands. What sets it apart from the rest is that they have also diversified into fragrances and skin care products such as sunscreen lotions, moisturizers, lotions, sanitizers and deodorants. However one look at their packaging and one will realize that they are very similar, if not based on, the Victoria’s Secret, MAC and the Juicy Tubes line.

It has now grown full circle since its inception as Ever Bilena offers other local companies with cosmetic base
ingredients and they also sponsor beauty pageants nationwide.

Their bestsellers include the mousse eyeshadows P125.00, matte lipstick P125.00, cheek blush P 150.00, mousse concealer P175.00 and Pro-Flawless finish foundation P165.00.


Nichido is another brand worth taking a second look at. Popular among students and those on a budget, Nichido offers products with very affordable prices. Their pretty lipsticks are quite popular and are a steal at P88.00 and come in various pigmented colors and finishes. However please be warned that some of their lipsticks do darken lips in the long run, so make sure to apply a primer or lip balm before application. Also try their liquid eyeliner to dramatically define your eyes, Final Powder which is great for setting foundation, the all-in-one Multiple Stick (reminiscent of NARS The Multiple), Girls Night Out Eye Pencils which are very pigmented and come in an array of playful colors, and their Cheek Mousse blush.

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